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PATH OF protection
On the occasion of the 2025 back-to-business season and the announcement of their Boost 2027 plan, Generali sought to illustrate their corporate strategy through a bespoke work of art. The Boost 2027 plan is built around three key ambitions: customer experience, growth, and excellence, supported by two essential pillars: people and innovation (technology & data).
Through this creation, Generali reaffirms its commitment to a sustainable future where people, nature, and technology exist in harmony.
Client: Generali
Agent: ArtPoint
To bring their business strategy to life, the artist duo Moonwalker created an exclusive artwork featuring Generali’s iconic winged lion, a symbol of protection, journeying through ever-evolving landscapes. As it moves forward, life flourishes in its wake, embodying the core directions of the plan, the different stages of life, and the group’s commitment to a sustainable future. With this creation, Generali reaffirms its dedication to building a future where people, nature, and technology merge in perfect harmony.
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